Dear LoveCat Music Part 2

Doesn’t a decade fly? Ten short years. Ten years since I had to abandon my fledgling youtube channel – Goodbye MrCheapkills.

So why am I posting this? Surely you’re still not bitter Dave?

Well no, I’m not. In fact the only time I ever reflect on the events that caused me to abandon a channel as it was starting to take off was when a fake account would message me out of the blue to ask me to take my original posts about the issue down. Like this one:Screenshot_20200427_001410_com.android.chrome

Yes,  2017. Three years ago.

What about the stuff from 2010, what’s that all about? Well you’d need to have a look at the saga, and especially the comments from that time: Here’s all the relevant posts from that time

So why post now?

Because after a decade I’ve had another communication, this time from the man himself. Mr Randy Fischer everybody, the Big B himself, Ariel, Sarah, and Benny. Apparently the posts have upset his daughter, and times are tough.

Apparently I should “let bygones be bygones”. Randy, I have. I did. I posted a contemporaneous account of what happened at the time while you dicked me around from fake accounts, and then I got on with my life.

But since we’re apparently stuck in the past. Let’s rediscover what YouTube (YT) was like in 2010. It was a time when YT was under pressure to act on copyright infringement following a less than exemplary history (during which time it actively encouraged users to upload infringing content).

YT introduced a Copyright Strike system which was a 3 strikes and you’re out system. At the time the strikes did not expire and unless you had a lot of clout you couldn’t really do anything about it. So if your channel got strikes, it was in serious jeopardy.

As well as randomly finding infringing videos, YT introduced a content matching system that would detect if audio used in a video matched an entry in its database. From that match the copyright holder could decide what to do.

The content matching system wasn’t a nuke. It could also be used just to mute infringing content, or be used to take any revenue from advertising on that video. To be clear, for a channel to receive a Copyright Strike (the most serious infringement) THE COPYRIGHT HOLDER HAD TO REQUEST IT.

That’s what our Randy did. To over 600 videos. I don’t know how many channels received strikes, but over 600 videos were gone. Except for two. One appears to be a random video that may have been missed (hey, Randy nuke that shit!) and the other is from the actual content creator (i.e. ultimate copyright holder) whose video STILL encourages users to use his music and upload videos – ten years later (which will then get pulled by the YT content matching system I assume).

So here’s the situation, Randy:

Bygones are bygones. I don’t give a shit about LoveCatMusic, or Love Cat Music, or LoveCat Music, or LoveCatMusic.com. All the posts relating to Love Cat Music are a contemporaneous account of what happened at the time, are not libellous, and are not coming down.

I agree, these are tough times. And I think what’s happening is that you may be attempting to sanitise the history of LoveCatMusic to make you more attractive to clients. But perhaps after weeding out all the bits you can control you find that my decade old blog post suddenly creeps up the search engine ranks? I don’t know, I’m just, as President Trump would say, spitballing here. I haven’t even bothered to google you or your site to see if it’s any better than it was in 2010 because bygones really are bygones.

Randy, you said that your daughter read my posts and was upset and disturbed…. Erm, okay. Well, I guess that’s the price you pay for being a dick a decade ago. For creating fake accounts to try and gaslight me and others. For refusing to even confirm that you had the authority to nuke 600 videos. To take advantage of the YT copyright strike system to make a quick buck (the track had been used in the soundtrack of Super Troopers).

Yup, times are tough. Times were tough in 2010. You have no idea how tough. So here’s some friendly advice for you to move on with, so that YOU can let bygones be bygones. Perhaps even how to explain it to your daughter (if she actually exists).

  1. Abandon the business you have tried to build up. Ditch Love Cat Music and recreate under a new name. Can I suggest Cat Love Music? (it’s pretty much what I had to do).
  2. Teach your daughter that what you do on the internet is forever. That’s a good life lesson.
  3. Explain to her that ten years ago you thought it was more important to be a dick than to consider what would happen to the 600 channels you served copyright strikes on.
  4. Make sure she understands the importance of integrity, especially in NOT creating fake accounts instead of engaging legitimately.
  5. Lastly and most importantly, ten years after the fact is generally not the time to get the resolution YOU want from the person you fucked over at the time.

And a final life lesson. Posting “Confidential” on a an unsolicited private message does not make is private, or confidential. So here’s the last round of comms from you:Screenshot_20200428_222824_com.android.chromeScreenshot_20200428_222833_com.android.chromeScreenshot_20200428_222843_com.android.chrome

The blogs stay. Don’t message me again. The water is under the bridge. The bygone is gone. Don’t be a dick.

3 thoughts on “Dear LoveCat Music Part 2

  1. If your blog post about them is hurting them their SEO efforts must not be very successful. A shame it came to this. I’ve seen the exact same thing happen other channels where a musician “offered” music that could be used on channels but later on those channels were penalised. 😦

    • It wouldn’t have come to this if 10 years ago Randy had acted like an actual businessperson, or shown a tiny amount of integrity (instead of creating numerous fake accounts to post from).

      Looking at the comments on the original posts he had plenty of opportunity to engage (but chose BS instead), and could clearly see the problems his actions were causing others who had done nothing wrong. But apparently, being a dick was a better business model.

      I don’t even know if search engine results are the reason, I was just surmising about alternatives for contacting me because I don’t buy the upset daughter routine.

      YouTube’s copyright system still leaves a lot to be desired, but yes, over the years many channels have fallen foul of nobody artists getting signed and then blanket strikes. Even people who have always offered royalty free music have fallen foul of chancers claiming copyright of their work (and impacting on other channels).

  2. Pingback: (an open letter) Dear LoveCat Music…. | evaDlivE Blog

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